Fine platinum jewelry is what shoppers want to wear. It’s chic, modern, strong, and has a high retail value. The are several reasons why people love platinum. The first reason why people want to purchase fine platinum jewelry is because it’s so chic and different. For years, wearing gold jewelry was well, the gold standard. If you wanted to express to yourself and others that you had some status, and money, you’d express that by wearing a nice piece of gold jewelry. But in modern times, while gold will always be golden, platinum jewelry is seen as something that a modern person would wear. Someone that sports a piece of platinum jewelry is someone who is seen as intelligent, together, and sporty. While gold represents glitz, platinum is seen as being for someone who is a lot more “no nonsense.”
Another reason why fine platinum jewelry is seen as the must have metal to wear when it comes to jewelry, is because of its color and appearance. It’s white, just like silver. The same type of people who are attracted to silver for its color are going to be attracted to platinum jewelry. Unlike silver, platinum is far more valuable. Silver is popular because it’s inexpensive. Silver mines are rich, and plentiful. It is a metal that is far more rare to find. It’s a lot more rare to find a platinum mine, and to therefore dig for it. It takes far more platinum ore to make a piece of platinum jewelry than silver. Furthermore, it holds up better than silver, or even gold jewelry. It’s a much harder metal than the two. It’s a metal that men love to gravitate towards. Men represent strength, and they love strong things. Platinum is a metal that makes them feel more like a man when they wear a ring or a bracelet.
Although this jewelry is strong, it’s a metal that appeals to feminine taste as well. It’s actually a metal that is very well suited for today’s modern woman. Women today have a lot of task, and perform a lot of roles. They are feminine, yet strong. Fine platinum jewelry expresses this very well. When woman wears a nice piece of platinum, she can look elegant, and yet wear a piece of jewelry that will hold up for everyday wear and tear.
This jewelry is something that is elegant, and invokes feelings of envy. It’s also a metal that showcases fine gems and stones with coolness, and fire. Its coolness plays off well against the sparkle of gems. It’s also a very pure metal, so people who have allergies to gold or silver might do well to think about wearing platinum. It’s truly an elegant, and wise investment for the person who wants a great investment piece of jewelry.